Post by account_disabled on Dec 11, 2023 6:49:59 GMT
You will probably have already encountered Google Analytics , the Google tool that gives access to information on the behavior of visitors to your site (such as bounce rate , pages viewed, traffic source). Social networks like Facebook or Instagram offer tools to measure campaign reach, user engagement or follower growth. Then there are marketing automation platforms.
For example Hubspot , which comprehensively allow you to monitor interactions with users on every channel used, keeping track of new contacts, leads or sales. It is clear that we have a lot of data Job Function Email List available . It would be neither feasible nor useful to analyze them all. Which ones allow you to understand if you are directing your efforts in the right direction, if the chosen strategy is giving the desired results.
What should you ask your web marketing consultancy agency to be able to evaluate the effectiveness of the work it is doing? Web marketing consultancy: the KPIs to consider We have seen that the starting point for objectively evaluating the effectiveness of web marketing consultancy is data. But navigating the vast amount of information available can be difficult. What are the metrics to consider.
For example Hubspot , which comprehensively allow you to monitor interactions with users on every channel used, keeping track of new contacts, leads or sales. It is clear that we have a lot of data Job Function Email List available . It would be neither feasible nor useful to analyze them all. Which ones allow you to understand if you are directing your efforts in the right direction, if the chosen strategy is giving the desired results.
What should you ask your web marketing consultancy agency to be able to evaluate the effectiveness of the work it is doing? Web marketing consultancy: the KPIs to consider We have seen that the starting point for objectively evaluating the effectiveness of web marketing consultancy is data. But navigating the vast amount of information available can be difficult. What are the metrics to consider.